BGF Creative x Give Blood NHS

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BGF Creative x Give Blood NHS

To celebrate #MothersDay - we teamed up with Give Blood NHS and invited ten amazing women and their mothers to discuss the need for more black donors.

This year, we decided to mark Mother’s Day with a special collaboration with NHS Blood and Transplant. We hosted a special three-course meal at Island Social Club, Haggerston with 10 Black British women making a change, as well as their mums. 

Watch the full video below

Alongside celebrating these trailblazing women, it was also an opportunity to have candid discussions around why giving blood is so important, especially within the Black community as we have blood diseases such as Sickle Cell which disproportionately affect black people. We also discussed why donating blood may be less common within Black communities, alongside first hand accounts from sickle cell survivors and the importance of receiving that blood.

Photography by Krystal Neuvill

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